VinNatur wine is produced by winemakers from around the world who aim to protect the integrity of their land, respecting history, culture, and art, and are guided by a strong ecological ethic. This means producing wine naturally, respecting the land, the vines, and natural cycles, while limiting the use of invasive chemical and technological agents both in the vineyard and the cellar. VinNatur fights against the standardization brought about by chemicals, technology, and industrialization in agriculture, particularly in wine production. Key activities of VinNatur include fighting against pesticides, researching winemaking techniques in collaboration with private laboratories and universities, and experimenting with innovative, environmentally-friendly agricultural approaches.